He came, he sang, he conquered. That’s Kishoreda, the legendary singer, who even 20 years after his death embodies music and versatility for the youth of today. Sony Entertainment Television, through a unique show called K for Kishore, recreates the magic and relives the times of the legendary singer.

Kishore Kumar is irreplaceable and now a few extremely talented young men, who have tried to master the voice of the singer, will enthral audiences and compete for the ultimate glory—to be crowned Kishore Kumar’s ‘Heir Apparent’.

K for Kishore is a unique music reality show, which will run over 10 weeks (20 episodes), with 12 contestants, all professional and seasoned singers, competing and aiming at being the voice closest to that of Kishore Kumar. The judges are popular music director and singer Bappi Lahiri, who knew Kishoreda as a friend and musician, and singer Sudesh Bhonsale, who completed all Kishoreda’s incomplete film songs after his death.

But what makes the show most unique is that, unlike most reality shows, there will be no viewer voting. The judges and studio audiences will have the ultimate say in the contestants’ progression to the next round.

SET, through its unique marketing and promotional efforts with its partners Radio Mirchi and IBN 7, promises to take this popular show across the nation. Relive the life and times of Kishore Kumar. Only on Sony Entertainment Television, every Friday and Saturday at 9 p.m.

About Sony Entertainment Television

Sony Pictures Television International (SPTI) backs Sony Entertainment Television (SET) India, one of India’s leading general entertainment television channels. Its channels include Sony Entertainment Television, MAX, SAB, AXN, PIX and ANIMAX.

Launched in October 1995, Sony Entertainment Television is a Hindi General Entertainment Channel, focused at providing quality and innovative entertainment to viewers across India. Over the years, the channel has created significant marquee properties through an impressive line up of programs ranging from the light hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 45 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Middle East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.

Sony Entertainment Television is a part the network of channels distributed by TheOneAlliance—a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel & Living, PIX, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

For further information on Sony Entertainment Television, please log onto http://www.setindia.com

About Miditech Pvt Ltd

Miditech is one of Asia's leading independent production companies that create a wide range of programming. From award winning documentaries to international format game shows, Miditech has earned a reputation for producing programs to meet the exacting standards of international broadcasters with over 400 hours of programming in 2005-2006.

Till about 3 years ago, Miditech focused almost entirely on documentaries and factual programming. It built a formidable reputation in these genres with hit shows like Living on the Edge, India’s first environment series in 1996. Wheels, a weekly auto show, The Great Escape, Off the Beaten Path and The Real India Travel Show helped make Miditech the largest producer of travel content in India. Then Hospital, Commando and R.A.A.A.H. established it firmly as a market leader in the fledgling ‘reality’ space on Indian television.

In 2003, Miditech made an aggressive foray into the entertainment and fiction space with hit shows like Saara Aakash, Roadies, and India Ka Sabse Favourite, an interactive show where the nation voted each week for its favourite Bollywood stars. And there were many more.

When it comes to adapting and localizing International formats for the Indian market, Miditech is clearly the leader. Miditech first produced Khelo Number Khelo and Kaarvaan Kismat Ka two game show formats developed by Zeal Television in the United Kingdom, followed that up with Indian Idol, the local version of the international hit show Pop Idol; Dance Dance, the local version of the Australian show Strictly Dancing; ‘Fame Gurukul’, based on Fame Academy; the telenovella Complices Al Rescate, which became a daily kids soap called Hum 2 Hain Na; Play House Disney more recently the long running hit pre-school show Sesame Street as Galli Galli Sim Sim for telecast on the Turner Network and Doordarshan.

Miditech is promoted by the Alva brothers, Niret and Nikhil, who own 75 per cent of the company, with the other 25 per cent held by ICICI Venture the largest private equity and venture capital Management Company in India with aggregate funds under management in excess of $650 mn. Over the years Miditech has won many national and international awards. Amongst them are the ‘Green Oscar’ or the ‘Panda’, Asian Television Awards Indian Telly Awards), Indian Academy Awards, The Silver Tree, The Pinnacle, etc.